APEX

HIGH PERFORMANCE

A JOURNEY INTO YOUR DEEPEST POTENTIAL

LIVE AN EXTRAORDINARY LIFE OF SUCCESS & FULFILLMENT

APEX is our flagship program that aims to solve the modern dilemma every ambitious high performer faces: How do I get absolute clarity on the transformative goals I want to create and accelerate my pace building towards that future I am proud of, while maintaining my inner peace, health, and relationships?

After decades of coaching & researching world-class founders, executives, and creators, we distilled the patterns of success & fulfillment into trainable, replicable High Performance Pillars and developed a program to master them.

In joining APEX, we unlock your potential to level up your performance and design a life you're wildly proud of while enjoying the ride of getting there - with enjoyment, ease, and deep fulfillment.

"I expected a structured approach to productivity and performance, but what I received through the program was so much more. It was a transformative journey that helped me reconnect with my values, build self-trust, and redefine success on my own terms. The mix of compassionate accountability, clear frameworks, and perspective-shifting conversations helped me identify critical solutions. "

Annie Lam
Annie Lam
Influencer, Finance Manager

THIS IS FOR YOU IF

You want deep transformation that creates both extraordinary achievement and genuine fulfillment — not another quick life hack, but lasting change that lets you move towards your dream, complete your art, and out-produce competition with joy and excitement, rather than anxiety and burnout.

You recognize that your competitive edge in an AI world is your unique intuition and creativity — but you're not consistently accessing these capacities when it matters most.

Your current success feels unsustainable — it requires enormous effort or leads to burnout, and under high-pressure situations, you still default to old patterns instead of operating from your highest potential.

PERFORMANCE WORK THAT LASTS

Not Self-Improvement.

Self-Revelation. And then Self-Revolution.

Your external performance at work and in life is a direct reflection of your internal relationship with yourself.

Most leaders don't get access to the actual frameworks that drive top 1% performance. And even when they do, they can't consistently execute them when it matters most.

The breakthrough happens when you get BOTH:

- The actual high-performance system used by the world's top 1% leaders

- The deep inner work required to embody the insights into how you think, behave, live, and lead anytime, all the time, every day.

This is an integrated whole excellence approach that fuses advanced performance psychology, neuroscience, and ancient wisdom traditions used by global executives, tech pioneers, and next-generation leaders.

"What makes Annie exceptional is her ability to balance psychological insight with practical frameworks. She offered tools that were both actionable and deeply personalized. Annie’s support didn’t just improve my work performance—it helped me become a more emotionally aware leader, a more effective communicator, and someone capable of driving meaningful impact under pressure."

Eric Guan
Eric Guan
Group Product Manager

UNLOCK YOUR DEEPEST POTENTIAL

By the end of our work together, you will have both the frameworks and the embodiment capacity to

Think and innovate beyond current constraints to inspire others toward possibilities they can't yet see, while commanding authentic influence that doesn't require formal authority and makes others naturally look to you for leadership.

Sustain peak performance under intense demands without burning out or losing yourself by replacing compulsive, energy-draining patterns with clear, intentional actions that generate more effective and enjoyable outcomes.

Navigate life and make decisions from a place of deep personal agency and alignment rather than self-doubt and anxiety.

MEET THE FOUNDER

Annie Hsieh

From Taiwan to Wall Street and back to the inner work, Annie is an executive performance coach who coaches high performers through rapid, holistic transformation to turn external achievement into full-spectrum inner excellence: sharper decision making, sustained mental endurance, and deeper relationships.

Her method blends Western performance science (cognitive neuroscience, behavioral psychology) with Eastern principles (somatic regulation, Vipassana, Zen wisdom) so results scale without perfectionism, burnout, and conditional self-worth.

PROGRAM OVERVIEW

Transformation doesn’t come from learning on the stands - You learn in the arena. This system brings you onto the arena.

Over 60% of our work together will be direct coaching experience and live practices rather than learning about concepts from lectures.

Each week is a module designed to be a cohesive arc that includes:

  • One article/podcast/audio recording a week

  • Guided 10-15 mins regular experiments to reinforce the experience

  • 1:1 60 mins coaching for deep breakthrough work

  • Integration assets (frameworks, guides, checklists, worksheets, roadmaps, etc.) for applicable life scenarios where fit

Bonuses

  • APEX High Performance Advanced Masters Program released for self-paced deepening work

  • Access to exclusive Elite Performance Alumni network for ongoing development where future community learning discussions, partner coaching pods, and guest speaker bonuses will be released

You will retain lifetime access to all lessons and materials.

THE APEX HIGH PERFORMANCE INTEGRATION SYSTEM

Phase 1: CORE

Master the foundational high performance pillars that drive sustained success, fulfillment, and meaningful relationships over the long term.

  • Clarity & Purpose Mastery

  • Energy & Physiological Mastery

  • Courage & Psychological Mastery

  • Productivity & Flow State Mastery

  • Influence & Persuasion Mastery

Phase 2: CHARGE

Deep dive into the fundamental human drives that enable and empower a fully-charged life.

  • Control & Competence

  • Challenge & Change

  • Connection & Caring

  • Congruence & Contribution

  • Consciousness & Creative Expression

TESTIMONIALS

FAQs

Who is this program for?

APEX is for High performers who know what they’re building (role/company/mission) and want to scale results without burning out—operators, founders, and senior leaders who need sharper decision making, more mental endurance, more regular access to flow states, steadier energy, and more executive influence in high-stakes situations.

How is this different from hustle culture?

Hustle culture burns you out by teaching you to override your limits. APEX teaches you to expand them. We don't push you harder—we make you fundamentally more capable. Through neuroscience-backed methods and ancient wisdom practices, you'll achieve more while feeling energized, not depleted. Real high performance is sustainable, joyful, and comes from inner mastery—not grinding yourself into the ground..

What makes this different from other executive or performance coaching programs?

Most programs give you surface-level tactics and frameworks that fade when the motivation wears off. APEX creates deep, neurological rewiring through our integrated approach combining performance psychology, flow science, and spiritual disciplines. We don't just change what you do—we transform who you are. The result? Permanent behavioral change that becomes effortless, not effortful. You’ll update deep patterns (perfectionism, people-pleasing, conditional self-worth) and install practical stacks (decision frameworks, energy protocols, communication rhythms). The result is change that’s felt in your nervous system and measured in your calendar, output, and relationships.

This sounds spiritual—will it work for business/career goals?

The world's top performers—from elite athletes to Fortune 500 CEOs—all understand that peak performance comes from integrating both analytical precision and intuitive wisdom. We use proven neuroscience and performance psychology as our foundation, enhanced by practices that have created excellence for thousands of years. The result is razor-sharp business execution powered by unshakeable inner clarity.

How quickly will I see results?

You'll experience immediate shifts in clarity and mental state within the first sessions. Deeper rewiring happens over 90-180 days as new neural pathways solidify. Unlike quick-fix programs, APEX creates lasting transformation that compounds over time. Think evolution, not just motivation.

How does it work? (format & cadence)

Private 1:1 work. Typical cadence is weekly or bi-weekly 60–90 min sessions over 12 weeks+, with optional integration assets (frameworks, guides, checklists, worksheets, roadmaps, etc.) designed for every session, solo experiments released regularly, and APEX High Performance Advanced Masters Program for self-paced deepening work.

This isn't about adding more to your plate—the practices integrate seamlessly into your existing life and actually create more time and energy by eliminating mental friction and decision fatigue.

Is this just theory or will I get practical tools?

Every session combines deep inner work with immediately applicable tools and frameworks. You'll get precision techniques for state management, decision-making protocols, conflict resolution methods, and performance optimization systems. The inner work ensures these tools become part of who you are, not just what you temporarily do.

Can corporate teams do this?

APEX can easily extend to team operating systems, in-person workshops, and leadership offsites. There are also APEX-spinoff trainings offered exclusively for corporate teams. Please inquire above for company programs.

Can my company sponsor this?

Yes. Many clients use L&D/leadership budgets. We can provide outcome framing for approvals. For company-sponsored work, we agree upfront on what’s shareable - usually goals and high-level progress, never personal content.

Who is this not for?

If you are looking for quick hacks and not ready to examine and evolve your deepest patterns. This is for serious individuals who understand that true excellence requires inner work alongside outer action.

APEX High Performance vs. North Star Launchpad — which one is right for me?

Choose APEX High Performance if you have clarity and need performance (How do I scale results sustainably? How do I lead/influence better and feel calm while moving fast?).

Choose North Star Launchpad if you need clarity (What do I want? Which path? What’s my 90-day plan?).

Can I do both? In what order?
Yes. Many clients do NSL → APEX. Decide first, then scale.

What if I’m still unsure where to start?
Contact us and book a short fit call! Let's decide together.

Sign up for our 6-part Intro Series on exploring the art & science of creating an extraordinarily fulfilling, joyful life.

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